Marketing, Promotion & Sponsorship Coordination Officer
Role Overview
Responsible for promoting channel content across television, YouTube, Instagram, and Chinese-language social media platforms, while coordinating sponsorships and institutional support in a manner that preserves editorial independence and public-interest integrity.
This role acts as the channel’s outreach amplifier and sustainability coordinator.
Recruitment Requirements
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Bachelor’s degree or above in Marketing, Public Relations, Communications, Media Management, or a related field
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2–5 years of experience in promotion, communications, or partnership coordination
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Familiarity with public-sector, nonprofit, or institutional collaboration models
Core Responsibilities
Multi-Platform Promotion
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Develop and manage content promotion schedules across TV and digital platforms
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Support audience growth on YouTube, Instagram, and Chinese-language social media
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Track reach and engagement metrics for reporting and impact assessment (non-commercial KPIs)
Sponsorship & Partner Coordination
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Coordinate support and sponsorship relationships with government bodies, foundations, community organizations, and corporate supporters
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Manage appropriate acknowledgements, logo placement, and sponsor recognition
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Ensure all sponsorship activities comply with public-interest and editorial independence standards
External Communications & Reporting
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Prepare outreach materials, impact summaries, and promotional documentation
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Support funding reports, annual summaries, and stakeholder communications
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Coordinate with operations and compliance staff to ensure transparency and accountability
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